The week-by-week weaning planner
Starting weaning turns into a full-time research project. Parents open eight tabs at every meal — is this a choking hazard, is the iron enough, has the allergen been offered three times yet? BabyEats replaces that with a calm week-by-week plan, iron-first foods from six months, safe-serving guides by age, and a reaction log that turns dinner into data.
The work was less about adding features and more about deciding what the user needed to see, understand and do first.
Parents were not short of information — they were overloaded by contradictory advice at the exact moment food was on the table.
Released on the App Store with a 5.0 early rating and a product architecture that turns a messy research task into a guided weekly plan.
Every screen filters itself by baby's age in weeks — no menus, no filters. The app opens on 'this week' and everything below it (foods, prep guides, allergen slots, warnings) is already correct for where you are.
The app is educational and doesn't diagnose. But every allergen, texture and serving suggestion is checked against leading infant-feeding guidance. Where risk exists, the app says so plainly — without the fear-mongering copy that dominates this category.
Reaction tracking is a two-tap flow at most: pick the food, tag the reaction. Notes are optional. Tired parents log nothing if logging takes more than five seconds, so we cut the friction hard.
A walk through BabyEats, one screen at a time. Each screen names the specific design call it makes and the reasoning behind it.
The home screen opens on the baby by name, age in months, and the exact week of the plan — no menu, no filter. Everything below (today's food, combo idea, repeat exposures) is pre-tuned for that week. Age is the interface.
Every food carries a five-dot introduction-risk badge, the optimal intro age, and a texture ladder keyed to 6/9/12 months. Parents make the call in the seconds they actually have — not after a research tab-storm.
Reaction logging is a single directional gesture per food, right from the library. Notes stay optional. Tired parents log nothing if logging takes more than five seconds — so we cut the friction to one.
Locked weeks show their theme, foods and lock chip in full — the roadmap feels transparent, not gated. Parents can see exactly what they'd be buying, which lifts trust and conversion together.
Every safety guide opens onto the studies behind it — with a tap-through to the source. In a health-adjacent app for a category dominated by fear-mongering, showing citations plainly is what earns parent trust.
Released on the App Store with a 5.0 early rating and a product architecture that turns a messy research task into a guided weekly plan.
Next iteration: Add stronger onboarding around dietary preferences and clearer parent-facing explanations for repeated allergen exposure.